1689-1789: Enlightenment and Rise of Consumer Classes

The century spanning from the Glorious Revolution to the French Revolution marked a transformative period in popular literature. This era witnessed the emergence of consumer classes, the development of public discourse through periodicals, and the establishment of underground literary markets that would shape modern publishing.

Early 18th Century

Court and Town Gazettes: Moral Columns and Gossip

The emergence of periodical literature represented a revolutionary shift in how information and entertainment reached the urban population. The Tatler (1709-1711) and The Spectator (1711-1714) established new literary forms that combined moral instruction with social commentary.

Key Characteristics:

  • Dual Function: Moral guidance alongside social gossip and scandal
  • Urban Focus: Coffee house culture and metropolitan social dynamics
  • Audience Expansion: Growing middle-class readership beyond traditional elite
  • Commercial Innovation: Advertisement-supported publishing model

These publications created a template for the intersection of entertainment and instruction that would influence popular literature for centuries to come.

Mid-18th Century

Early Novelistic Forms: Sexual Capital and Social Satire

The period saw the development of proto-novelistic forms that explicitly addressed sexuality, economic relationships, and social mobility through the lens of female experience.

Daniel Defoe's Roxana (1724)

A sophisticated exploration of female sexual capital and economic survival in urban environments. Defoe's work examined how women navigated social constraints through strategic deployment of sexuality and charm.

Henry Fielding's Shamela (1741)

A satirical response to Richardson's Pamela, Fielding's work deconstructed idealized female virtue, presenting a more cynical view of sexual politics and social manipulation.

Critical Innovation: These works established literary techniques for examining the intersection of sexuality, economics, and social mobility that would become central to popular fiction.

1748-1769

Underground Erotica: The Fanny Hill Phenomenon

John Cleland's Memoirs of a Woman of Pleasure (1748) represented a watershed moment in the development of literary erotica, establishing many conventions that persist in contemporary erotic literature.

Publication History and Legal Challenges:

  • 1748: Initial publication in two volumes
  • 1749: Legal prosecution for obscenity
  • 1769: Attempted reprinting leads to renewed legal action
  • Underground circulation: Manuscript copies and clandestine printings

The work's literary significance lies in its combination of explicit sexual content with sophisticated narrative techniques, psychological depth, and social commentary. Unlike purely pornographic texts, Fanny Hill maintained literary merit while pushing boundaries of acceptable content.

Literary Innovations:

  • First-person female narrative voice in erotic literature
  • Integration of sexual content with character development
  • Exploration of female sexual agency and pleasure
  • Sophisticated use of euphemism and metaphor
Late 18th Century

Visual Culture: Erotic Prints and Satirical Boundaries

London's print culture during this period established complex relationships between visual and textual erotic content, with significant implications for the development of popular media.

The London Erotic Print Trade:

A thriving underground market emerged for sexually explicit visual materials, operating parallel to textual erotica. These prints served multiple functions:

  • Commercial pornography: Explicit images for private consumption
  • Political satire: Sexual imagery as political commentary
  • Social criticism: Erotic content as class and gender critique

Hogarth and the Satirical Boundary:

William Hogarth's work exemplified the complex boundaries between legitimate satirical art and erotic material. His series like Marriage A-la-Mode and The Rake's Progress contained sexual content within acceptable moral frameworks.

Type of Content Acceptable Context Distribution Method Social Function
Moral Satire Educational/Warning Public display, subscription Social reform
Political Caricature Political commentary Print shops, coffee houses Political critique
Explicit Erotica Private entertainment Underground networks Commercial pleasure

Historical Significance and Legacy

The 1689-1789 period established fundamental patterns that would define popular literature for the next two centuries:

Commercial Publishing Models

The development of subscription-based publishing, advertisement-supported periodicals, and underground distribution networks created the economic foundations for modern popular literature.

Literary-Erotic Integration

The period saw the emergence of sophisticated techniques for combining literary merit with erotic content, establishing templates for quality erotic literature that persist today.

Public Discourse Formation

Periodical literature created new forms of public engagement with moral, social, and political issues, laying groundwork for modern media and public opinion formation.